Media production is a creative, challenging, and rewarding process. Basic instructional design principles apply: identifying your purpose and audience, targeting specific standards in a clear directed fashion, selecting appropriate content to meet your objectives…plus putting it all together with various technology tools. Growing your skill set in these key areas of podcast production will help you become a successful contributor to iTunes U: Pre-Production Planning, Copyright Compliance, and Technical Production. Explore the resources below to support you along the way.
Determine your purpose and audience
- Plan the essential question that each podcast will address and clearly state it.
- Consider the wide audience beyond your classroom.
- Target content standards.
Select the best format (audio or video)
- Select and test your equipment.
- Create conditions for audio and video quality.
Consider production elements
- Establish consistent elements (intro text, graphics, music.)
- Consider use of narration, captions, sounds, live demonstrations, and other elements to make content more engaging and effective.
Plan carefully before recording
- Determine instructional approach.
- Write script or storyboard.
- Get some feedback from peers
As teachers and students, you may create and share videos and other creative work all the time, whether in face-to-face classroom settings, among peers, or in a private online network. Many of the things you do in these settings may NOT be allowable when you take it public. If you are going to create multimedia projects like instructional videos that you will distribute through public sites like iTunes U, you must learn to follow basic guidelines to avoid copyright infringement. Learning about digital copyright is an important step. There is much to learn about this subject. When including material you did not create, you may be able to find images or other work that is in the public domain. This includes older content that is no longer under copyright, and work published by the government. You can easily search for public domain images on the internet. You may also find material specifically licensed for re-use. When looking for images, try Creative Commons Search. Try CC Mixter to find music you can use.
Producing a quality product is mostly about the content you are sharing and partly about its technical aspects. Ultimately you want your audience to learn and connect to the content of your production, and not be distracted by technical issues getting in the way of a positive viewing experience. If you have ever downloaded a video or watched a streaming video on the web that was fuzzy, or in a format you could not watch, or audio you could not hear…then the technical side got in the way. Software, hardware, compression and converting files, video resolution, aspect ratio, and understanding the technical language of video podcast production are the building blocks of keeping the technical side… on your side.
Technical Production-1: This 9-minute video focuses on software, hardware, working with files (formats, compressing and converting), and a case study.
Technical Production-2: This 11-minute video focuses on aspect ratio, resolution, and a case study.